Convenient views: quickly view conversions, visits, elements of visitor journey, content performance. Compare to previous or another period with several options available. Easily filter views by source, medium, geo, and others.
Content grouping: categorise your pages by role ("shop", "content"), visitor interest, subject, and others - report on these stable categories while the actual pages rotate.
Long retention: detailed data is extracted from GA4 and kept on the database as long as required.
Data exploration: beyond dashboards, select the required metrics and dimensions from the menu and inspect the data with pivots, charts, histograms, and other tools.