How It Works
We help you gain clarity and control: measurable returns, efficient campaigns, smoother customer journeys, with tools in place so you can track progress every day. No jargon, just actionable insights.
Measuring Marketing Returns: We report on true incremental cost per sale (lead) and return on marketing investment.
Not every outcome comes from ads. We separate baseline and attributed sales, then evaluate the contribution of advertising channels, email, content, competition, and even external factors like weather.
Minimising Campaign Wastage: Budgets leak into irrelevant contexts, wrong geographies, or low-value audiences. We cross-check advertising reports against your own data — sales, CRM, and web analytics, ensuring campaigns are tied back to business objectives.
Reducing Customer Journey Friction: From identifying high-performing sources to spotting which content leads to conversions and where the prospects drop-out, we find ways to improve conversion rates and reduce time to conversion.
Additional Strategic Insights: The analysis also helps balance sales activation and brand marketing, highlight market gaps, and surface the keywords and tactics that drive growth.
Data Audit: We start by understanding your customers, strategy, media, and systems. Then we reconcile data from online platforms, files, and databases into a consistent framework, reporting on the value that can be extracted and any gaps.
Insight & Validation: We confirm what’s working using a combination of methods from practical checks like A/B and geo tests to advanced techniques such as marketing mix modelling.
Track & Improve: You’ll have access to a self-service portal for daily tracking and fine-tuning, plus periodic reviews to ensure your data keeps delivering insights and supporting growth over time.