Tracking Customer Journey

Explore customer behaviour across digital channels. Measure performance of your assets and campaigns, and remove bottlenecks to conversions and retention.

Follow visitor cohorts across owned, paid, and earned digital assets. Gain comprehensive picture of performance of your campaigns, posts, website, emails, and other trackable media, from initial views to conversion and retention.

Identify the combinations of topics, channels, styles, and formats that resonate with your audience and drive conversion. Track your content schedule so the right topics are always ready to re-engage your audience.

Ensure campaigns are on-topic, geographically accurate, context-appropriate, and conversion-focused. Cross-check ad platform data against website analytics to uncover wasteful spend, low engagement, and underperforming campaigns and pinpoint the reasons. Quickly detect and eliminate blockages in customer journeys that hinder conversions.

Advanced Tracking

For complex, multi-step, multi-visit digital journeys:

Calculate the full direct cost of acquisition across visits and touchpoints
Use bi-directional tracking to see both where visitors came from and where they went next
Explore paths between any two points in the journey

Contact us to discuss your marketing and the kind of improvement we can deliver
or check out how it works and what is involved.