Streamlining Paid Search
Save time, cover all relevant search queries, generate targeted, brand-driven ads, and improve campaigns by working at the level of search attributes rather than individual keywords.
Automate discovery and structuring of new keywords: Save up to half the time and improve clarity and topic coverage by creating a browsable, categorised pool of keywords connected to search attributes – the characteristics people seek, such as functionality, price, user type, etc. and, where relevant, competitor brands. Use the power of integrated AI and Google tools to identify new search attributes and related keywords.
Make campaign structure clearer and aligned with how people actually search by basing it on these attributes, using keyword statistics to guide the grouping. Save time by pulling keywords in bulk through attribute combinations.
Simplify keywords maintenance: Save time and improve keyword coverage by automatically identifying new queries from your campaign data. Each new query is classified into search attributes, expanded with related terms, and added to the pool for bulk review. Techniques such as Broad Match can be used as a discovery feed, but the system handles the heavy lifting — keeping your keyword universe current without manual, one-by-one work.
Get reliable, business-level insights by reviewing performance through search attribute combinations. For example, conversion rates for feature + competitor combinations can show where you hold a strong position against some competitors but not others.
Generate highly targeted ads: Create ads that connect search queries and landing pages, while reflecting your brand’s positioning and strengths against competitors targeting the same terms.
Produce quality variations at scale: describe your brand, specify the keywords, and landing pages, and let the system craft multiple options in different styles and tones — ready for review before uploading to the platform.
Understand website engagement: Uncover the bottlenecks in the customer journey with digital behaviour tracker, analysing detailed paths within and across the visits.