Improving Content Marketing

To make this clear, we connect your content across social platforms, blogs, and email and show how audiences interact with it throughout their journey. The key insights include:

• Which types of content are driving engagement. By grouping your pages into categories like informational articles, product pages, and blog posts, you can see how each type contributes to your goals.
• How content viewers engage with your site. InContekst tracks visitors who clicked from content through to your site and shows where they go next. This helps you see how your content guides them along the customer journey and where the visitors drop off.
• What holds their attention. For long pages, InContekst shows far visitors scroll, whether they watch videos, and how they interact with other on-page elements. These detailed engagement metrics reveal what resonates with your audience and what needs improvement.
• How content contributes CAC and ROMI. Quantify how content influences decisions, even when people do not click-through. Understand connection between business outcomes and views, social engagement, and other media metrics.
• Micro-conversions along the customer journey. Get a clear view of how users progress through your funnel at every step, including viewing multiple pages, interacting with specific site areas, or downloading materials. If the flow becomes distorted—such as a significant drop-off after a key step—you’ll know exactly where to act to re-engage your audience and keep them moving toward conversion.
• Which topics require updates. Track content longevity, fading performance and maintain a schedule of topics covered, within and across platforms. This helps determine which topics to cover in the next post.