We both deliver the analysis and the do-it-yourself system for tracking your results.
We start by understanding your customers, marketing strategy, media you use, your systems and processes.
The next step is to compile a comprehensive database of all marketing-related data, collating it from online systems, files and databases, creating appropriate taxonomies and classifications.
Initial analysis includes reconciliation of data from different systems, for example, clicks and visits, online conversions and CRM tracking, ensuring that the marketing budget is spent on the right audience.
This stage may produce some money-saving insights and helps charting course for subsequent work and create a measurement plan that details tests to be conducted, metrics collected, and the types of insights expected.
We will conduct the tests / measurements and report to you on results. Where appropriate, we will use advanced techniques, such as marketing mix modelling for multi-channel marketing and multi-step journey tracking for complex customer journeys.
You will have a system that enables you to track the agreed metrics ensuring your business stays on track.
We offer to review your results periodically. Having all the data in the system reduces costs as we only need to start from step 3 or 4.
Contact us to discuss how your marketing works and the kind of improvement we can deliver.
