Fast Drill-downs to Answers
Dashboards provide top-line results. Drill-downs explain where and why the change occurred. Segmentation, slice-n-dice, statistical helpers remove hours of work to get to the root cause of the change.
Use proven report starting points: Whether you click-through from a dashboard or open a predefined report, start with report that answers questions rather than blank canvas. Explore advertising, pipeline, sales, visitor journeys, and other areas.
View various metrics and dimensions: Slice and dice, chart, drill-down, up, and sideways, view records behind the results. Easily pull data from different sources side by side, for example, advertising, website visits, and sales.
Power users will benefit from ad-hoc query function which lets the user construct query from the full list of metrics and dimensions without SQL.
Save and reuse: Save your frequently used reports on the system’s menu just for yourself or share them with the team. Group related reports and charts into a dashboard, with no programming needed.
Explore relationships between metrics. Quickly explore relationships between data and find anomalies with statistical helpers – histograms to gauge the distribution of metric values, correlation for linkages between metrics
Segment audience: Segment visits, visitors, prospects / leads to identify behavioural differences between the groups. Easily create and review segmentation rules to be automatically applied for consistent reporting.