Speed up analysis and reduce tedious and error-prone data preparation work with comprehensive integrated database, ready for analysis. The data includes sales, leads, advertising, social media, competition, brand position, business environment, ingested programmatically or uploaded from files.
Align diverse data by connecting it to common taxonomies - geography, customer needs categories, calendar. Enrich operational data by adding strategy information and connecting it to attributes such as funnel rung, content topic, and other custom attributes.
Analyse more scenarios, produce better insights quicker, explore data in greater depth with flexible pivots and ad-hoc query functions. Pull diverse data side-by-side, drill-down, up, and sideways without SQL.
Easily detect anomalies and relationships between metrics with point-and-click statistics, such as correlation, histograms, regression and marketing mix modelling.