Typical Report

A typical report includes:

• overall marketing effectiveness measure, with split of total results into baseline and attributed sales and a further breakdown of attributed sales by channel or tactics
• channel-specific recommendations on effectiveness, seeking to increase share of voice, minimise wastage, and smooth out customer journey after they landed on your website or app, supported by a link into the InContekst system where you can review the numbers.
• measurement recommendations: what additional data to collect, how to tag online links, what channels or areas of marketing need to be tested and how.

The report content adapts to your business and evolves over time as new data is collected and tactics and channels change. We run numerous checks tailored to your strategy and customer journey but only report on those that rendered actionable recommendations.