Explore Underlying Data
Machine analysis should not be a take-it-or-leave-it proposition. Which is why InContekst helps you analyse the entire logical
chain that convert raw metrics into the final results.
InContekst lets you explore any data using flexible explorer screen. This allows you to browse any data in a pivot table, chart metrics, quickly display trends, and drill-down from top-level view into details
Correlation function helps detect interdependencies between metrics with just one push of a button, and histogramming tool helps better understand metrics beyond averages and quickly detect anomalies.
You can pull data from different sources side-by-side, linked to common taxonomies. For example, reviewing together offline media and digital click-through rate can show that together they generate better results than sum of the parts.